Ready to take your branding to the next level? If so, you're ready for white label email sending - where we send email FROM your domain.
How do the email headers look by default?
- On our lower premium plans, all emails are sent FROM <no-reply@youli.io> but the REPLY-TO is the email of the MAIN CONTACT on the trip.
- So it will look like:
To: <Traveler Email>
From: "{Main Contact Name}" <no-reply@youli.io>
Reply-to: <{Main Contact Email}>
- Where {Main Contact Name} is the name configured in User Profile for the Main Contact. This could be your business name or it could be the name of the agent, whatever matches your brand style.
- And {Main Contact Email} is the email address configured in User Profile for the Main Contact.
- Example: Here's a made-up example on behalf of a fictional Adventure company
To: <jen@gmail.com>
From: "Adventure Awaits" <no-reply@youli.io>
Reply-to: <info@adventure.travel>
What is White Label Email Sending (WLES)?
- When you upgrade to a plan that includes White Label Email Sending, we can then set up authorization to send on your behalf FROM your domain (see below for DNS changes required).
To: <Traveler Email>
From: "{Main Contact Name}" <{Main Contact Email}>
Reply-to: <{Main Contact Email}>
- Where {Main Contact Name} is the name configured in User Profile for the Main Contact. This could be your business name or it could be the name of the agent, whatever matches your brand style.
- And {Main Contact Email} is the email address configured in User Profile for the Main Contact.
- Example: Here's a made-up example on behalf of a fictional Adventure company
To: <jen@gmail.com>
From: "Adventure Awaits" <info@adventure.travel>
Reply-to: <info@adventure.travel>
NOTE: You can see that the only difference is the FROM address. But this is an important part of reputation and avoiding being detected as spam.
Why does this matter?
- The FROM address is what your Traveler sees in the header when viewing the email, but the REPLY-TO is what they send an email to when they reply. So you won't miss any responses without WLES, it's just that they will see the "youli.io" domain next to your name in the friendly from that shows just before the email FROM.
- Sometimes that can confuse a traveler, but often they ignore it if they are expecting an email about their trip. So it isn't essential to have your domain in the FROM.
- The FROM address is what is used to validate the authenticity of the sender to help email platforms detect spam. When we send FROM youli.io we ensure those authenticity requirements are met so our email is less likely to be seen as spam.
- So our lower premium plans do not include WLES since it takes some extra DNS setup to get authority to send email on behalf of your domain.
- If you decide you need WLES, simply upgrade to the right plan (click Upgrade from the menu in YouLi) and open a ticket with the domain you want to send FROM.
What DNS changes are required?
Once you've upgraded and requested WLES setup, we will send you instructions that will include:
- SPF - adding our sending domains to your TXT record, or making a new one
- Advanced: Let us know if you need to request IP addresses in stead of a domain to add to your SPF records
- DMARC - adding a DMARC record (TXT) or amending your existing one
- DKIM - we will send you a specific key for your domain to add as a TXT record
IMPORTANT: You'll need to have access to update your DNS and be careful not to disrupt the email sending from other third parties.
When to set up WLES?
- We strongly recommend setting this up as part of your onboarding and alongside White Label Domain for your TRIP PAGES.
- You can change it after you launch, but it's always better to have a consistent FROM address to build a positive reputation with your recipients. If they are expecting the email from a certain domain, changing it can be a little confusing, but generally, the switch to a branded domain is smooth.
Can I have multiple sending domains?
- If you use our Multi-brand feature, you might be wondering if you can match a different domain for each brand.
- Typically we support only one WLES domain per account. Contact YouLi Sales to see if you qualify for an exception.
Need more help?
Reach out to the YouLi support team via a chat box at the bottom of your screen or submit a ticket request. If you need more advanced support, schedule a 1:1 Consulting session with one of our experts, as we will walk you through the features and best practices