--- title: Source Tracking - Know where your leads come from description: Do you want to know how the travelers that register came to your Trip Pages? YouLi tracks the (original) source of registrations and bookings on your YouLi pages. --- [Skip to content](https://support.youli.io/source-tracking-analytics-utm-parameters-google-affiliates#main-content) [Open Ticket](https://support.youli.io/kb-tickets/new?hsLang=en) [Customer portal](https://support.youli.io/feature-request-tickets-view?hsLang=en) [![YouLi Support](https://support.youli.io/hs-fs/hubfs/Logo%20White.png?width=100&height=75&name=Logo%20White.png)](https://support.youli.io/?hsLang=en) - [Pricing](https://go.youli.io/pricing) - [Book Demo](https://go.youli.io/youli-demo-videos) - [Blog](https://blog.youli.io/) Open main navigation Close main navigation - [Pricing](https://go.youli.io/pricing) - [Book Demo](https://go.youli.io/youli-demo-videos) - [Blog](https://blog.youli.io/) - [Open Ticket](https://support.youli.io/kb-tickets/new) - [Customer portal](https://support.youli.io/feature-request-tickets-view) - [Open Ticket](https://support.youli.io/kb-tickets/new) [Open Ticket](https://support.youli.io/kb-tickets/new?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://support.youli.io/?hsLang=en) 2. [Reporting](https://support.youli.io/reporting?hsLang=en) # Source Tracking - Know where your leads come from ## YouLi automatically tracks the original source of your leads. You can control how accurate this is by providing source tracking parameters. ### Know how Travelers found you YouLi tracks the (original) source of registrations & bookings on your Trip Page. We record the first source whether it is Facebook, email, your website, a marketplace, etc. We  attribute the registration to that source if they register within 30 days of their first visit. ### Make source tracking more accurate - use "UTM" parameters If you don't already use utm\_medium/utm\_source/utm\_campaign ([Urchin Tracking Module](https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/)) parameters in your social and email campaigns, we strongly recommend you start. These parameter values will now be saved in YouLi when a traveler registers so you can see which sources, mediums and campaigns are driving the MOST registrations on your trips **(mid funnel)**. 🤯 Not sure what all this means? Book in a 1:1 consulting call to learn more. These **Tracking Values** will now be included in your **exports** from Manage People and Manage Payments: - Medium - Source - Campaign - Referring URL - Referring Domain ### Where can I see this? On the [TripBoard](https://support.youli.io/360002163376-manage-people-understanding-your-travelers-tripboard?hsLang=en) ![](https://support.youli.io/hubfs/Screenshot%202023-04-11%20at%2012-54-44%20pm-png-1.png) Also included in your exports from the Trip CRM and in the data sent via Zapier/Webhooks. ### Sources & Mediums & Campaigns - Tracked Email campaigns, Social referrals and Links from your Website - **Medium** = utm\_medium OR 'referral'  - Example:  - **Source** = utm\_source OR referring domain - **Campaign** = utm\_campaign or blank - *Example:* - ![](https://support.youli.io/hs-fs/hubfs/Screenshot%202023-04-11%20at%2012-57-23%20pm-png-1.png?width=370&height=108&name=Screenshot%202023-04-11%20at%2012-57-23%20pm-png-1.png) - Direct (no known referrer) - **Medium** = 'referral' - **Source** = 'unknown' - **Campaign** = utm\_campaign or blank - Referring URL = blank - Referring Domain = blank - *Example:* - ![](https://support.youli.io/hs-fs/hubfs/Screenshot%202023-04-11%20at%2012-55-40%20pm-png-2.png?width=350&height=93&name=Screenshot%202023-04-11%20at%2012-55-40%20pm-png-2.png) - Planner uploaded - **Medium** = 'uploaded' - **Source** = 'single-upload' OR 'bulk-upload' - *Example:* - ![](https://support.youli.io/hs-fs/hubfs/Screenshot%202023-04-11%20at%2012-56-11%20pm-png-1.png?width=316&height=88&name=Screenshot%202023-04-11%20at%2012-56-11%20pm-png-1.png) - Affiliate - [Invite affiliates to resell you trips](https://support.youli.io/360002717396-affiliates-how-to-invite-an-affiliate-to-refer-or-sell-your-trips-for-a-commission-fee?hsLang=en) - Make sure they [embed your trips with the right tracking codes on their website](https://support.youli.io/360002705436-youli-guide-to-being-an-affiliate-how-to-sell-trips-on-youli-and-make-a-comission?hsLang=en#affiliate-embed) - And/Or that [they share their links with their code](https://support.youli.io/360002705436-youli-guide-to-being-an-affiliate-how-to-sell-trips-on-youli-and-make-a-comission?hsLang=en#affiliate-share-trip-link) - *Example:* - ![](https://support.youli.io/hubfs/Screenshot%202023-04-11%20at%201-02-12%20pm-png.png) ### **Special Handling for Affiliate Source** By default, the FIRST source is dropped as a cookie for 30 days and used when the booking is made. However, we found this did not make sense in the case of Affiliate links. [So as of 2.214](https://support.youli.io/new-features-minor-release-214-january-8-2026?hsLang=en): if a Traveler books using a link that includes an Affiliate source, the **most recent source Affiliate **(not the FIRST source) will be used for Source Tracking. This means your affiliates get credit whenever a customer clicks from their link and books right away - as they should.  ### **View the whole funnel in Google Analytics** Get a view of your funnel before they register: If you haven't [linked your google analytics](https://support.youli.io/how-to-set-up-google-analytics-4-ga4?hsLang=en) account to your YouLi account yet, be sure to do it now! 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