White Label Domain (WLD) Custom Domain Masking On youli.io

White-label branding lets your Travelers feel like they are with you every step of the way!


WARNING: Once your YouLi starter website is live, do not change the DNS records we had you add without contacting us. This will break all your trip links. Any support related to broken DNS will result in a charge starting at US$120.

What is White Label Domain?

This is when YouLi masks https://youli.io with your domain or sub-domain.

For example



Additionally, on the YouLi sign-up page, your customers will see your company's logo, so they know that they're in the right spot!

WLD logo


Now that you know what White Label Domain is, let us answer your questions!

Will my youli.io links still work?

Yes! Both the White Label Domain and the youli.io domain will work and show the same up-to-date content. So if you already published links on social media or sent emails, those links will still work.

Is it safe to switch to a White Label Domain anytime?

What set up is required?

  • If YouLi does not host your DNS, then we'll ask you to add a few DNS records to point the domain to our servers.
  • Don't worry! If you don't know how to do that, we can do it for you for a support fee.

Will this impact my website's SEO?

No, you do NOT need to duplicate your Trip Page content on your website, that's part of the value of a White Label Domain. 

Can I install my website favicon on my Trip Pages?

Without WLD this will show the YouLi favicon:


WITH WLD this will show YOUR favicon:


What analytics is supported?

  • We will install any analytics tag you request when setting up your WLD
  • For complete control, we recommend installing a Google Tag Manager (GTM) tag - then you can add as many tags as you like
  • Otherwise, we can install your GA4 or Facebook pixel
  • Changes to these tags after setup incur a service fee

Is this the same as my website domain?

  • Usually, this is a subdomain of your website domain, whether that is hosted with YouLi or externally.
  • For SEO reasons, we typically recommend something like:

but it can be any subdomain or domain you have registered (where you control the DNS)

Can I register a domain with YouLi?

No, we do not offer domain registration services. There are many service providers, and we recommend you use one you're familiar with or that your tech advisors recommend.

Pair this with White Label Email Sending (WLES)

The sub-domain that hosts your TRIP PAGES is different from the one you send from for emails via YouLi.  

When you have just WLD:

Typically your WLD will be a sub-domain like:

  • trips.adventure.travel

When you do NOT have WLES, we send FROM:

  • FROM: no-reply@youli.io
  • REPLY-TO: info@adventure.travel

You can have WLD and WLES or just one or the other. But we do recommend them together and offer them both on our higher plans.

When you have both:

Typically your WLD will be a sub-domain like:

  • trips.adventure.travel
And your WLES will be your main public domain used for all your email sending:
  • FROM: info@adventure.travel
  • REPLY-TO: info@adventure.travel
Learn more about White Label Email Sending

Need more help? 

Reach out to the YouLi Support Team via the chat box at the bottom of your screen or submit a Support Ticket request. If you need more advanced support, schedule a 1:1 Consulting session with one of our experts, and we will walk through Traveler flow options & best practices.