---
title: White Label Domain (WLD) Custom Domain Masking On youli.io
description: White-label branding lets your Travelers feel like they are with you every step of the way!
---

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# White Label Domain (WLD) Custom Domain Masking On youli.io

## White-label branding lets your Travelers feel like they are with you every step of the way!

**WARNING:** Once your YouLi starter website is live, do not change the DNS records we had you add without contacting us. This will break all your trip links. Any support related to broken DNS will result in a charge starting at US$120.

**NOTE**: If you use **Stripe** as your payment gateway, we recommend connecting Stripe before configuring your WLD. This helps avoid OAuth-related connection issues and reduces the need for manual troubleshooting. [Learn more](https://support.youli.io/unable-to-connect-stripe-after-wld-setup?hsLang=en)

 

### What is White Label Domain?

This is when YouLi masks [https://youli.io](https://youli.io)with your domain or sub-domain.

**For example**

- [trips.runwildretreats.com](https://trips.runwildretreats.com/t/run-wild-retreats/stillwater-landing-montana-retreat-2022)
- [trips.rareairtravel.com.au](https://trips.rareairtravel.com.au/t/rareair/walking-with-the-thunder-dragon-1-2)

![Screen_Shot_2021-08-19_at_12.16.52_am.png](https://support.youli.io/hubfs/Knowledge%20Base%20Import/Screen_Shot_2021-08-19_at_12_16_52_am-1.png)

 

Additionally, on the YouLi sign-up page, your customers will see your company's logo, so they know that they're in the right spot!

![WLD logo](https://support.youli.io/hs-fs/hubfs/WLD%20logo.png?width=476&height=618&name=WLD%20logo.png)

 

### Now that you know what White Label Domain is, let us answer your questions!

#### Will my youli.io links still work?

Yes! Both the White Label Domain and the youli.io domain will work and show the same up-to-date content. So if you already published links on social media or sent emails, those links will still work.

#### Is it safe to switch to a White Label Domain anytime?

- Yes, absolutely! Better yet, it's included as part of our **Venture** and **Enterprise** plans, so [book in a sales call to learn more.](https://meetings.hubspot.com/jennifer-fein/enterprise-request-call?utm_source=zendesk&utm_campaign=ENTERPRISE)
- Additionally, you can add it to an annual **PRO** plan. Just [open a Support Request ticket](https://support.youli.io/kb-tickets/new?hsLang=en) to upgrade and start setting up your domain.

#### What set up is required?

- If YouLi does not host your DNS, then we'll ask you to add a few DNS records to point the domain to our servers.
- Don't worry! If you don't know how to do that, we can do it for you for a support fee.

#### Will this impact my website's SEO?

Yes! In a good way. 😍

You do NOT need to duplicate your Trip Page content on your website, that's part of the value of a White Label Domain. But you can always do that if you prefer, just be careful to avoid duplicate content and best to use the [Checkout Flow](https://support.youli.io/how-to-set-up-the-checkout-flow-booking-style?hsLang=en)

- If you set up your [Google Search Console with a "domain property"](https://support.google.com/webmasters/answer/34592?hl=en), then the search data for your website and subdomain hosted by YouLi **will both appear in your Search Console** so you can monitor them together.
- With White Label Doamin: YouLi hostsed TRIP PAGES are then just like any other page on your website in terms of SEO considerations.  
    - Don't waste effort duplicating content when you can [simply embed from YouLi](https://support.youli.io/4404382285711-how-to-embed-all-of-your-listed-trips-into-your-own-website?hsLang=en)
- [Read me, for more tips on YouLi SEO.](https://support.youli.io/360004583055-how-to-optimize-your-trip-page-seo-trip-name-share-summary-key-words-domains?hsLang=en)
- Watch an explanation of Google Search Console Domain Property:

#### Can I install my website favicon on my Trip Pages?

- YES! When [embedding your TRIPS into your website](https://support.youli.io/360004307655-how-to-make-my-trips-show-on-my-website-embed-your-listed-trips-?hsLang=en), the links open a new tab in the **Traveler** browser.
- See [How to add your Favicon](https://support.youli.io/360001167496-business-branding-adding-your-logo-favicon-colors-font?hsLang=en)

 **Without** WLD this will show the YouLi favicon:

![favicon-before.png](https://support.youli.io/hubfs/Knowledge%20Base%20Import/favicon-before-3.png)

**WITH** WLD this will show YOUR favicon:

![favicon-after.jpg](https://support.youli.io/hubfs/Knowledge%20Base%20Import/favicon-after-3.jpg)

- You can set your favicon under [ACCOUNT > SITE SETTINGS](https://youli.io/Manage/Branding) 

#### What analytics is supported?

- We will install any analytics tag you request when setting up your WLD
- For complete control, we recommend installing a [Google Tag Manager (GTM)](https://tagmanager.google.com) tag - then you can add as many tags as you like
- Otherwise, we can install your GA4 or Facebook pixel

One install is included, but changes and troubleshooting time with these tags after setup incur a service fee. 

#### Can I embed a Chat on my Trip Pages?

Yes! As long as the chat app provides a snippet of code that can be inserted on a webpage, we can embed it on all your Trip Pages.

Facebook Messenger can work if you don't want to pay for a chat app. 

The way the chat looks and behaves is usually controlled in your chat app dashboard - YouLi simply embeds the code so that it appears.

It could appear like this, but styles vary based on the selected chat:  
![Screenshot 2024-12-12 at 6.11.04 pm](https://support.youli.io/hs-fs/hubfs/Platform%20Screenshots/Screenshot%202024-12-12%20at%206.11.04%20pm.png?width=186&height=128&name=Screenshot%202024-12-12%20at%206.11.04%20pm.png)

One install is included with WLD, but changes and troubleshooting time with these tags after setup incur a service fee.

#### Is this the same as my website domain?

- Usually, this is a subdomain of your website domain, whether that is hosted with YouLi or externally.
- For SEO reasons, we typically recommend something like:

```
trips.[yourdomain.com]
```

but it can be any subdomain or domain you have registered (where you control the DNS)

#### Can I register a domain with YouLi?

No, we do not offer domain registration services. There are many service providers, and we recommend you use one you're familiar with or that your tech advisors recommend.

### Pair this with White Label Email Sending ([WLES](https://support.youli.io/white-label-email-sending-from-domain?hsLang=en))

The sub-domain that hosts your TRIP PAGES is different from the one you send from for emails via YouLi.  

#### When you have just WLD:

Typically your WLD will be a sub-domain like:

- **trips.adventure.travel**

When you do NOT have WLES, we send FROM:

- FROM: no-reply**@youli.io**
- REPLY-TO: info**@adventure.travel**

You can have WLD and WLES or just one or the other. But we do recommend them together and offer them both on our higher plans.

#### When you have both:

Typically your WLD will be a sub-domain like:

- **trips.adventure.travel**

 And your WLES will be your main public domain used for all your email sending:

- FROM: info**@adventure.travel**
- REPLY-TO: info**@adventure.travel**

[Learn more about White Label Email Sending](https://support.youli.io/white-label-email-sending-from-domain?hsLang=en)

#### Can I connect Stripe directly from my WLD?

In most cases, no. Due to Stripe OAuth verification limitations, the connection may fail when initiated from a WLD or PWLD.

#### How do I connect Stripe if my WLD is already live?

Use the workaround above by logging into **youli.io** with the same user account, connecting Stripe there, and then returning to your WLD. [Learn more](https://support.youli.io/unable-to-connect-stripe-after-wld-setup?hsLang=en)

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